Bachelor Of Business Administration (BBA)

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BBA Graduate

Bachelor Of Business Administration (BBA)

The Bachelor of Business Administration is designed to further develop the knowledge and skills of a diverse range of students taking a business pathway from diploma and advanced diploma level studies at TAFE and other vocational education providers.

You will learn to apply leading theories to a real-world business situation, and demonstrate high-level proficiency in critical thinking, research, and the principles of social responsibility. Throughout the course, you will build skills in teamwork and effective communication in a business context.

The Bachelor of Business Administration is designed to produce graduates with a sound knowledge of the fundamental principles and concepts in a range of key business disciplines such as human resource management, management and marketing.

The Course Learning Outcomes (Human Resource and Management) are:

  • Critically apply a broad, coherent and in-depth knowledge of foundational and contemporary business management theories, concepts, and principles to a range of organisational settings including large multinational firms, small local business, and social enterprises.
  • Effectively communicate in written and oral form complex business management knowledge and ideas to a broad range of audiences. This includes the ability to argue for an idea, persuade, defend a proposition, negotiate a win-win outcome, and execute a business focussed presentation to a diverse audience.
  • Obtain, critically analyse, interpret and apply data to complex business management problems in a range of organisational settings.
  • Exercise judgement and intellectual independence to provide evidence-based solutions to a range of business management tasks in complex and changing organisational contexts.
  • Evaluate relevant ethical and legal considerations in an impartial way for specialised business management contexts, and demonstrate the ability to provide commentary on forces driving organisational change to inform best practice.

The Course Learning Outcomes (Marketing) are:

  • Critically apply a broad, coherent and in-depth knowledge of foundational and contemporary business and marketing theories, concepts and principles to a range of organisational settings including large multinational firms, small local business, and social enterprises.
  • Effectively communicate in written and oral form complex business and marketing ideas to a broad range of audiences. This includes the ability to argue for an idea, persuade, defend a proposition, negotiate a win-win outcome, and execute a marketing presentation to a diverse audience.
  • Obtain, critically analyse, interpret and apply data to complex business and marketing problems in a range of organisational settings.
  • Exercise judgement and intellectual independence to provide evidence-based solutions to a range of business and marketing tasks in complex and changing organisational contexts.
  • Evaluate relevant ethical and legal considerations in an impartial way for specialised business and marketing contexts, and demonstrate the ability to provide commentary on forces driving organisational change to inform best practice.